Some time ago, Christoph, a Marketing Tool Kit customer of mine, used my email list strategies to send out a simple letter.
He got an 8% response rate. Pretty good, right?
But the KIND of responses he got are the real story.
The responses were
-personal replies
-from real people
-at real companies
-who have real projects NOW
-with specific interest in his topics
And he got those leads for $5.60 a piece. A beautiful application of "White Paper Marketing."
Unheard of?
Actually, not too unusual in Perry's land of Guerilla Marketing.
You can start seeing results like Christoph's as early as next week...here's how...
http://www.perrymarshall.com/renaissance/list2.htm
Perry Marshall
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