February 19, 2008 - Top British ISPs launching open ad-exchange

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February 19, 2008 Sign up Forward Archive Advertise Read more at SmartBrief.com News for telecom industry leaders Search recent stories:       News of the Day    Top British ISPs launching open ad-exchange Three top British Internet service providers -- BT, Carphone Warehouse and Virgin Media -- have teamed up with ad technology firm Phorm to launch an ad service open to any Web site. Phorm has access to the browsing habits of the ISPs' subscribers, so it can offer access to targeted user groups. Kent Ertugrul, Phorm's chief executive, said, "Now, you can turn things around for the advertising industry, and say, 'You define the audience you want to reach.'" The New York Times (2/18) Telecom switches emphasis: Preliminary analysis of the 2007 Telecom Industry Survey. To remain competitive as industry boundaries blur, telecom providers will require new sets of capabilities beyond the traditional strengths that telecom executives continue to emphasize. Learn more by downloading this IBM white paper.   Business & Industry Watch  Qatar license draws attention from fixed-line operators AT&T, Verizon, Batelco, Eutelia, PCCW, Vodafone, Jordan Telecom and a British Telecom subsidiary have expressed interest in a new telecom license in Qatar. The license winner will be announced in May. cellular-news (U.K.) (2/19) Amedia Networks falls short on funding quest Amedia Networks, a provider of equipment for broadband access, has shut down after being unable to secure additional financial backing. Amedia entered the broadband business four years ago. Telephony Online (2/19) Q-and-A: Microsoft's Mehdi defends Yahoo! bid Yusuf Mehdi, senior vice president for strategic partnerships at Microsoft, explains in an interview why the software corporation sees itself as the ideal partner for Yahoo! Mehdi also outlines how the merger could create more value for online advertisers and publishers. Adweek (2/18) Other News C2 Communications, AT&T come to confidential licensing terms Reuters (2/19)   Video Upload    Internet is the new TV Sony, Sharp and Panasonic are among the consumer-electronics manufacturers trying to bridge the Internet-TV gap by developing next-generation gadgets that allow consumers to hook up their TVs to the Web, this article says. Randy Waynick, senior vice president of marketing for Sony Electronics, said: "An Internet connection gives consumers the opportunity to define the experience they want on their TVs. This is TV at your schedule." Los Angeles Times (free registration) (2/18) Hollywood pans Martin's a la carte play The Motion Picture Association of America has given a thumbs down to an FCC proposal that would mandate cable programmers offer wholesale services to MSOs and satellite companies on an a la carte basis. The MPAA termed FCC Chairman Kevin Martin's plan a "radical intrusion" into the program market. Multichannel News (2/18) Showtime: Expect Web downloads later in year Showtime Networks CEO Matt Blank said the premium network would probably add an Internet-downloading service for original programming later in the year. Rivals HBO and Starz already offer broadband-on-demand downloads -- HBO began its service a month ago in a Wisconsin Time Warner Cable system. Multichannel News (2/18) LiveUniverse makes deal to acquire Revver video site Web entertainment network LiveUniverse reportedly has acquired video site Revver. The deal is said to be worth less than $5 million, even though Revver's backers reportedly have invested $12.75 million in the Los Angeles startup. The Wall Street Journal (subscription required) (2/19) Optelian's optical transport solutions for Telecom Networks include Optical Amplification, Reach Extension, GigE, IPTV and FTTH Transport, Path Protection Switching, and Optical Connectivity. WDM, CWDM, DWDM and Splitter technologies support up to 40 Gbps rates and up to 40 channels.   Technology Trends  Verizon Wireless embraces unlimited calling In what is seen as a bid for top-market customers, Verizon Wireless will enable customers to make an unlimited number of calls in the U.S. under a $99 monthly flat-rate plan the company introduced today. Rivals are expected to counter Verizon Wireless' strategy with their own flat-rate offers, and analysts predict the move will lead to the "commoditization" of wireless services, much as what has happened to long-distance calling. CNNMoney.com/Dow Jones Newswires (2/19) , Newsday (Long Island, N.Y.) (2/19) Thai operator hands Nokia Siemens GSM deal Thailand's Advanced Info Service PCL has awarded Nokia Siemens Networks the order for expanding its mobile-telecom network, NSN announced today. Reuters (2/19)   IP Download  Vying for the small-enterprise IP market VoIP products are becoming increasingly popular among small businesses, but few can afford all the bells and whistles that large enterprises order. Here's a look at a handful of IP systems designed for small businesses. CRN (2/18) Web video vet wants to eliminate the middleman Internet video pioneer Bill Rinehart is gearing up to launch his newest project, Unicorn Media, which will attempt to connect content creators directly with Web users without dealing with the usual array of studio, network and music-label companies. Unicorn will offer artists up to a 50% split in ad revenue and 80% share of downloading fees, according to Rinehart. ScreenPlays (2/2008)   LeadQuote  By the time you're 80 years old, you've learned everything. 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