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Last Tuesday, 25,000 senior executives like you signed up to receive SmartBrief on Leadership. Each day, we scour a wide range of leading journals and magazines to deliver the information most important to business leaders. But don't just take my word for it: "It's not hard to get access to business stories, but I'm looking for innovative ideas, best practices, leadership strategy ... these are often harder to find." Richard Essigs, IBM SmartBrief on Leadership subscriber Get a jump on the competition. Scroll down to read today's SmartBrief on Leadership and subscribe to stay ahead of the curve. It's FREE. P.S. Feel free to pass this along to your colleagues. They'll thank you for it.     April 22, 2008 We review these sources for you each day.     The Big Idea  American Airlines' woes offer lesson in crisis communication Hundreds of planes left idle. Thousands of passengers left stranded. No one envied the American Airlines execs who had to tell customers their flights were grounded for safety inspections. Kathy Bloomgarden, co-CEO of Ruder Finn, sees in their predicament lessons for all of us in how to communicate during a multiday crisis. Lesson 1: "Communicate right away, do it sincerely, and do it from the top." Harvard Business Online (4/17) Volatile markets. Global competition. New business models. How do HR executives become more responsive to shifting market needs? Find out how over 400 HR executives from 40 countries are addressing these workforce challenges and are focusing on transforming their workforce to take its performance to the next level.   Strategic Management  Cisco redefines globalization Most companies globalize by outsourcing services and manufacturing to Asia for products designed for use in the West. Cisco's "chief globalization officer," Wim Elfrink, says that's all wrong. His company is working to tap India's innovation talent. "We are going to create prototype services for this part of the world like connected real estate, the use of mobility, like using web screens for illiterate people ... And over time we will probably export (them) back to the West." said Elfrink, who himself decamped for Bangalore last year. INSEAD (11/1) How to hire from left field Hiring an unexpected job candidate -- someone, say, whose experience is outside your line of business -- is risky. Employees and clients may not appreciate the new hire's talents, but the potential payoff is high, says Margaret Neale, a professor of organizational behavior at the Stanford Graduate School of Business. "People with different backgrounds ask different sets of questions. You ultimately get more information," she said. Here, then are some tips to ensure your recruit from left field is right for the job. The Sydney Morning Herald/Forbes (4/16)   On Leadership  CEOs must be ready for prime time A CEO can delegate a lot of tasks, but when someone has to speak for the entire organization on national television, only the chief will do. Yet few CEOs know how to make good use of fleeting minutes before the camera. Nick Ragone, director of client development at Ketchum PR, advises his clients to take the "Henry Kissinger approach": answer the questions, then quickly bridge to the message you want to deliver. Forbes (4/21) Roll the dice while others circle the wagons When the market goes sour and most CEOs are dwelling on their sad returns, this may be precisely the time for you to launch a new growth initiative. "The best time to place your bets is when competitors are focused inward and when pursuing new opportunities is more affordable," writes Jiri Maly, a principal in the Toronto office of McKinsey & Co. The Globe and Mail (Toronto) (4/21)   Innovation  Nortel goes green to win tech business   Source: CNBC Offering customers routers that use 50% less energy than their competitors is just one of the ways Nortel Networks is applying green principles to the tech industry. "We think it is smart business on the one hand, but also very good for the environment as well," says Nortel CEO Mike Zafirovski. CNBC (4/21) Science 2.0 The open access principles of Web 2.0 -- the world of instant feedback and running commentary, blogging and Facebook -- is spreading to science. Some researchers are posting their raw data, untested theories and draft papers on the Web for others to see and comment on. "Science happens not just because of people doing experiments but because they're discussing those experiments," says Christopher Surridge, managing editor of Public Library of Science On-Line Edition. Peer-reviewed papers are still important, he says, but "they're effectively just snapshots of what the authors have done and thought at this moment in time." Scientific American (4/1)   Most Read by CEOs  Top five news stories selected by SmartBrief on Leadership readers in the past week. The 50 most innovative companies in the world (BusinessWeek) Does Gen Y think it's OK to cheat? (Knowledge@W.P. Carey) The next, next biofuel (Spiegel Online) Steal research from pirates (Fast Company) Big shoes to fill? Stay grounded (BusinessWeek) Results based on number of times each story was clicked by readers.   Daily Diversion  Is tonight the Democrats' Gettysburg? Sometimes the key to winning can be not losing. During the Civil War, President Abraham Lincoln fired general after general and struggled with the overall management of the war. Conversely, Confederate General Robert E. Lee enjoyed the admiration and respect of soldiers far and wide ... until the battle of Gettysburg. The Times (London) (4/21)   SmartQuote  Make a commitment to attract talent because talent attracts talent." --Wim Elfrink, chief globalization officer, Cisco Systems SmartBrief publishes need-to-know news in 20 industries. All our industry briefings are FREE and open to everyone—sign up today! 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