September 12, 2008 - Microsoft offers telecoms ad-platform glimpse

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September 12, 2008 Sign up Forward Archive Advertise Read more at SmartBrief.com News for telecom industry leaders       News of the Day  Microsoft offers telecoms ad-platform glimpse Microsoft is beginning to give clients a demonstration of its Mediaroom Advertising Platform, which gives telecoms the ability to serve up highly targeted, interactive advertising via set-top boxes and other IPTV platforms. Clients, which should be able to fully roll out the service in 2009, so far include AT&T, British Telecom and Deutsche Telekom. xchange (9/11) , Multichannel News (9/11) Support for device management in mobile handsets Mobile device management technologies offer mobile service providers increased control over their device fleet. The report details Ovum's predictions for future market developments and provides exclusive current market data -- click here for more information.   Business & Industry Watch  Telecoms prepare for Hurricane Ike With weather forecasters predicting Hurricane Ike to blast into the Texas Gulf Coast tonight or early Saturday, wireless and wireline carriers were looking to their Gustav handbooks to prepare. AT&T said it was taking such steps as boosting its wireless network capacity, ensuring backup batteries were working at cell sites and protecting against flooding. In the wake of Hurricane Katrina, many carriers invested millions in equipment and system upgrades in the Gulf Coast, including Cellular South, which has pumped $15 million in equipment and upgrades since then. MSNBC/Associated Press (9/11) , ITWeb (9/10) Deutsche Telekom looks to maximize profits Europe's largest telecom by revenue, Deutsche Telekom, is planning a series of moves aimed at downsizing its work force and maximizing its profits. But the moves, according to this report, aren't likely to sit well with labor unions at the company, which had a similar battle with labor just 15 months ago. The Wall Street Journal (subscription required) (9/12) Analyst sees AT&T, Verizon Wireless weathering economic storm AT&T and Verizon Wireless accounted for 84% of the growth in the U.S. wireless market in the second quarter and have almost gained enough market share to overcome any revenue losses because of the ongoing economic slump, according to analyst Craig Moffett of Bernstein Research. The Wall Street Journal/Dow Jones Newswires (subscription required) (9/11) Other News Luca Maestri fills CFO spot at Nokia Siemens The Wall Street Journal (free content)/Dow Jones Newswires (9/12) USTelecom Spotlight Don't miss Windstream CEO Gardner & Google's Campus Tour Register today. Take your executive team to the Disruptive Technology, Demanding Consumers and Your Broadband Future -- Executive Business Forum to explore new business strategies and disruptive technologies that are accelerating change. Hear from keynoter Windstream CEO Jeff Gardner as he talks about exceeding expectations, shaping the future and delivering financial results. Plus: Don't miss "Inside the Googleplex" -- an exclusive behind-the-scenes tour; for carrier attendees of the forum only. Learn more. Learn more about USTelecom -> NXTcomm  |  News  |  Join USTelecom  |  NextGenWeb  |  Webinars   Video Upload  Media consortium to develop digital warehouse The Digital Entertainment Content Ecosystem, a digital-standards framework, is what a consortium of media companies, including Alcatel-Lucent, Cisco, Sony, Toshiba and Microsoft, plans to create so people can virtually store their digital content and retrieve it anywhere they go. Consortium members are expected to reveal full details of their plans in January. paidContent.org (9/11) Other News AT&T logs access complaint against Cox with FCC Broadcasting & Cable (9/11) The Buzz(CORPORATE ANNOUNCEMENTS) Integrated Technologies – Global Solutions, a Volt Telecom Group division, (ITGS) delivers products and comprehensive, design, engineering and installation services to improve the security of public, private and government facilities nationwide. Contact us today for a FREE brochure on our turnkey voice, data, security, access and video systems. salesinfo@volt-telecom.com. Interested in learning more about advertising in the USTelecom dailyLead? Contact Amy Abbey at 202-737-5500 ext 250 or aabbey@smartbrief.com.   Technology Trends  Telepresence gains market interest by going down-market Telepresence systems have been making a comeback recently, according to this report, and one of the main reasons is that the barriers to affordability have been taken down a notch or two. "There needed to be models in the market that weren't reliant upon a total capex investment, but that enabled an opex investment," said Hugh McCullen, general manager of multimedia services at Nortel. "Companies are too savvy and too protective of their cash positions to do it any other way." Light Reading (9/11) Managing IT in a downturn: Beyond cost cutting Looking to slash your IT investments? Consider the possibility that targeted ones might generate savings and revenues exceeding what you could save through cost cutting. The McKinsey Quarterly (free registration for SmartBrief readers) (9/1) France Telecom looks beyond books for e-readers France Telecom this month will wrap up its trial of a prototype e-reader called "Read & Go," which the company hopes to begin distributing next year alongside a subscription-based news service that will contain ads. France Telecom would join Sony and Amazon.com in the e-reader business. BusinessWeek (9/11)   IP Download  Telus secures IP deal in Vancouver Telus has signed on to, over three years' time, supply, install and deliver support services for a new IP telephony system being constructed in Vancouver. The Globe and Mail (Toronto)/The Canadian Press (9/11) U4EA Technologies aims to extend SMB reach U4EA Technologies has hired Jeff Dixon as chief strategy officer as the company looks to capture a bigger slice of enterprises and small- and medium-size businesses looking for managed services. Dixon says unified communications can play an important role in businesses, no matter the size. TMCnet.com (9/11) YouTube: Clips that incite violence no longer allowed Google unit YouTube, largely in response to allegations by U.S. Sen. Joseph I. Lieberman, I-Conn., that the site was being used to help spread the dogma of terrorist groups, has issued a ban on clips that could help in "inciting others to violence." YouTube, before the development of this new policy, had pulled some of the clips cited by Lieberman, but had declined to delete most of them because they did not contain violent content or graphic speech, according to this article. The Washington Post (9/12)   LeadQuote  Know that although in the eternal scheme of things you are small, you are also unique and irreplaceable, as are all your fellow humans everywhere in the world." --Margaret Laurence, Canadian novelist and short story writer       This dailyLead was created for webmaster@freeraovat.com Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Sales Account Director:  Amy Abbey (202) 737-5500 x250 Download Media Kit   Read more at dailyLead.com A powerful Web site for dailyLead readers including: Breaking News Industry Home Competitor News Readers' Choice Press Releases Search Archive       Recent USTelecom dailyLead Issues: Thursday, September 11, 2008 Wednesday, September 10, 2008 Tuesday, September 09, 2008 Monday, September 08, 2008 Friday, September 05, 2008     Lead Editor:  Susan Rush       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2008 SmartBrief, Inc.® Legal Information